How Cryptoreward is earned by Wirex?

Hi,

can someone explain me, how wirex is able to pay Cryptoback™?
Within one year wirex pays out $1M-$2M. So where does it come from? How does the return on this investment is calculated?

Best regards

Beneblack

Wirex makes money from various activities such as subscriptions, transaction fees and interest on deposits. For example in 2020, Wirex reported turnover of £315m (See crowd funding campaign). Offset against this is a cost of sales to generate this income. Cryptoback would be part of this cost of sales.

If Cryptoback payouts got too high and threatened sustainability (ie ability to make a profit), I expect it would be reduced. On the other hand if they help bring in profitable customers, I expect they’ll stick around.

I’m not associated with Wirex, this is just my opinion.

Thank you, for your reply.
So in your opinion Cryptoback™ are marketing and advertising costs.
That sounds plausible to me.
I am interested in other opinions too. Escpecially from official wirex staff.